A new media campaign led by Indigenous communities, actors and film-makers to encourage student attendance and future aspirations is now available.

Two TV commercials and one cinema commercial are designed to encourage every parent to send every child to school every day,

The videos feature Queensland school students expressing their career hopes and dreams, including teaching.

The commercials are also designed to help change low socio-economic psychology so parents can understand that what they do for their children today will change their child’s tomorrow.

In doing so, the campaign will make for a stronger country, happier families and smarter individuals.

The ‘Education Dreams’ partnership is seeking sponsorship and media support to televise the commercials and promote the importance of school attendance to the future of our Aboriginal and Torres Strait Islander children.

More details at www.educationdreams.com.au (website unavailable as at 10/12/15).

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